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Announcing Our New Name - ON TAP CREDIT UNION(TM)

Posted on January 31, 2017

ANNOUNCING! OUR NEW NAME!
On Tap Credit Union™
Member Owned. Colorado Proud!   

Coors Credit Union is undergoing some exciting changes! Six decades ago, we were born to serve the employees of Coors Brewery. Today we serve people in Jefferson County and beyond; so, to be more inclusive while preserving our heritage, we are changing our name to On Tap Credit Union. Just like our historic brewery namesake, we will continue to share the same dedication to quality, attention to detail and commitment to the communities in which we live.

You may be interested to know that over the years, many people wished they could become members of our credit union, but thought they had to be a Coors employee to join. Although this was not the case, our Board of Directors saw this mistaken perception as an impediment to our future growth, our ability to embrace new members and survive in a competitive marketplace. After a great deal of consideration, our Board and executive management team made the decision to change our name. 

We can assure you that what won’t change is our commitment to you. Your loyalty has enabled this exciting journey.  We also won’t change our branded credit and debit cards from MillerCoors®, AC Golden Brewing Company™ and Blue Moon® Brewing Company. We will proudly continue to offer Coors® Banquet, Coors® Light, Colorado Native® and Blue Moon® cards.

Effective February 4, 2017, our name will become On Tap Credit Union. This date is exactly 63 years from the day we were chartered and held our first organizational meeting with 30 members at the brewery in Golden. Today we are 20,000 members strong. Our growth has been fueled by your families, friends and the new communities we serve in Jefferson, Denver, Boulder and Larimer counties.

We will begin right away to unveil our new logo and key messages to our employees, our members, and stakeholders in the communities we serve. By the end of March 2017, On Tap Credit Union will appear on correspondence, signs, and marketing materials. To help us maintain smooth business operations, we will continue to hold the right to do business as (d.b.a.) Coors Credit Union. You will see both the On Tap Credit Union logo and the Coors Credit Union logo for a period of time in print, on the website and in the Arvada and Golden branches as we begin our transition. 

As we move forward, we will continue to do what we have done since we first opened our doors: we will craft individual banking solutions just for you, helping you build wealth and secure your financial future.  With our state-of-the-art online banking and mobile banking, and plans for new locations, services and solutions, our credit union will serve you and like-minded people in search of meaningful financial guidance.

It is important for you to know that no action on your part is required. All the products and services you use on a daily basis will work as they always have. Your account information will remain the same, and our employees will provide you, our member-owners, the same exceptional service. In the coming months, new checks and credit cards will be updated automatically when you order.

We will be making a number of public announcements about our name change over the next few months. Our management and staff will be happy to answer any questions you may have. Please visit us, call us or send us a secure email on our website by visiting www.coorscu.org/Contact-Us.  Please let us know of any way we can serve you better.  We are looking forward to continuing our journey with you!

 

On Tap Credit Union™ Important Information

What:

Our name is changing February 4, 2017 from Coors Credit Union to On Tap Credit Union™.  This date is exactly 63 years from the day we were chartered and held our first organizational meeting with 30 members at the brewery in Golden. 

Why:

To become more inclusive and thrive in a competitive marketplace.  Over the years, many people wished they could become members of our credit union, but they thought they had to be a Coors employee to join.  Although this was not the case, our Board of Directors saw this mistaken perception as an impediment to our future growth, our ability to embrace new members and survive in a competitive marketplace.

How: 

We have requested and received approval from the Department of Regulatory Affairs (DORA) for this name change and our Board of Directors has approved and heartily endorsed our new direction.  For the past three years, we have been working on a new strategic direction for our credit union that protects our brewing heritage, positions us for growth and gives us a unique, competitive advantage in the marketplace.  On Tap Credit Union gives us a brand that is inclusive, exciting and appeals to potential members in Jefferson, Boulder, Denver and Larimer counties.  Our brand embodies a celebration of life by beer enthusiasts, craft brewers and people who work hard and love adventure in the outdoors.  We will serve people in search of meaningful financial guidance, crafting individual banking solutions and helping them build wealth and secure their financial futures. 

When Will I See On Tap Credit Union?

We will begin right away to unveil our new logo and key messages to our employees, our member and stakeholders in the communities we serve. By the end of March 2017, On Tap Credit Union will appear on correspondence, signs and marketing materials. To help maintain smooth business operations, we will continue to hold the right to do business as (d.b.a.) as Coors Credit Union.

What Do I Need to Do?

No action is required!  All products and services members use on a daily basis will work as they always have. 

  • Account information and routing numbers will remain the same. 

  • Your current credit cards will continue to work as usual. PINs won’t change. 

  • You may continue to use your “old” Coors Credit Union checks.

    • In the coming months, new checks and credit cards will be updated automatically during your typical re-order process. 

  • Nothing will change with your direct deposit or automatic electronic transfers.

  • Online and mobile banking will not change

    • You do not have to update your login information for online or mobile banking or for phone teller

    • You do not have to download a new app for your mobile banking.

  • Wire information will still be correct, so no update is necessary. 

  • You can still use the same Shared Branches and free CO-OP ATMs that you use now.

We will be making a number of public announcements over the next few months just to remind you of all of this and any future changes and improvements coming your way.  Best of all, our Contact Center staff, employees and management will be able to answer any questions.

What Else Should I Know?

What will remain unchanged and continue to be shared with Coors® in the years to come is a continued commitment to quality, attention to detail and support for the community.  We will work every day to provide our members with the highest quality financial products and services and exceptional service!

Why On Tap?

The name On Tap Credit Union denotes ready, available, at your fingertips, filling a need, and for many Millennials, it says “financial cooperative at its best.” It embraces our beer birthright. The principal element of our new identity is the On Tap Credit Union logo. It is designed to be unique in our industry and represent the history, strength and unity of our members. Our value proposition and taglines underscore our commitment to member advocacy and unwavering focus on providing exceptional service: Member Owned, Colorado Proud! and It’s a Better Experience!

What If I Still Have More Questions?

See our Frequently Asked Questions. Visit us at our branches.  Call us at 303-279-6414. Or send a secure email to Tracie Wilcox, our president and CEO.

 

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